AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands

Who should consider it?

AI-Powered Content Marketing and SEO is a candidate for teams deciding how AI should change their content process. Catherine Seda and Jenny Halasz’s opening excerpt describes a familiar coordination problem: a blog article passing through creative, brand, content, SEO and ecommerce teams. It introduces automation opportunities alongside the need for judgment and oversight. Read the official excerpt.

That makes the book worth investigating if your responsibilities include approvals, brand consistency and production across a team.

What does the book bring together?

The contents connect customer needs and search with authenticity, social authority, bias and risk. Other chapters address operations, analytics, ecommerce, nonprofits and regulated industries. Resource and checklist appendices round out the listed scope. Publisher contents.

The breadth suggests a place in a cross-functional team discussion. A content lead may approach it through operations; a brand lead through authenticity; an SEO practitioner through search and measurement. These are reader-fit inferences from the chapter structure, rather than rankings of the book’s strongest sections.

How much is about AI search?

Search and personalization have a dedicated chapter, and the opening excerpt discusses AI-generated search experiences. The book’s overall scope also extends into marketing roles and organizational decisions. If your immediate question concerns citation monitoring or platform-specific discovery, compare its chapter allocation with the more focused titles in our AI-search reading guide.

Check the publication details

Addison-Wesley Professional’s current listing gives October 23, 2025 as the publication date, 256 pages and a first edition. It also shows copyright 2026. Those dates refer to different things; the copyright year should not be mistaken for a separate, newer edition. Edition details and available formats.