Tech SEO Guide

Who should consider it?

Tech SEO Guide is a reference candidate for people who need to understand and discuss website problems across marketing and development. Matthew Edgar’s author page identifies developers, marketers, designers and UX professionals among its intended readers.

Apress published the first edition in February 2023. Its subtitle, A Reference Guide for Developers and Marketers Involved in Technical SEO, makes the shared audience explicit. The publisher describes both technical detail and higher-level explanations of how search engines work. Book details.

What can you look up?

The nine-chapter contents cover crawling and indexing, URL organization, content structure, schema, sitemaps, page experience, missing-page errors and redirects, followed by an audit conclusion. The organization suggests you can investigate a particular problem without beginning with a broad marketing strategy syllabus. Publisher contents.

For example, a team reviewing URL changes can look at the structure and redirect chapters together. A marketer investigating missing pages can locate the crawling, indexing and error sections. Those are suggested routes through the listed subjects, not claims that a particular fix will solve your site’s problem.

Where does it fit on your shelf?

Consider it when a website audit, redesign or recurring technical check is the immediate task; those uses are part of the publisher’s stated scope. You may prefer a broader title if you first need to choose an SEO strategy or learn several marketing disciplines.

Keep current documentation alongside the 2023 edition when working with page-experience metrics or platform-specific instructions. Compare the book’s concentrated technical scope with the broader references in our advanced SEO reading guide.