Ultimate Guide to Link Building

Who should consider it?

Ultimate Guide to Link Building is a specialist candidate for readers who need to identify relevant sites and develop an outreach prospect list. Entrepreneur Press identifies Garrett French and Eric Ward as authors of the second edition, listed for January 2020. Publisher catalogue, page 31.

The value to investigate is its prospecting process. If you already understand basic SEO but struggle to work out who might have a reason to reference your material, this is a more focused subject match than another general introduction.

What the public excerpt shows

An authorized excerpt begins with terms that define a market and uses them to locate different kinds of opportunities. Examples include expert interviews, resource curators and sites accepting relevant contributions. It also discusses identifying existing interviews and developing a new group interview from that research. Read the second-edition excerpt.

Our assessment is that this gives readers a concrete process to examine before buying: discover the people and publications in a subject area, then consider what useful material could belong there. The excerpt provides more evidence of the approach than the title alone.

Before you choose

Use the excerpt to judge whether a structured prospecting process addresses your current difficulty. Pair the 2020 text with Google’s current guidance on link practices when evaluating outreach ideas.

When buying, distinguish the second edition from the earlier release. The publisher lists 9781599186481 for the second-edition paperback. Match the edition rather than selecting a listing by title alone. Publisher catalogue.